• responsive web design
  • user interface design
  • javascript calendar development
  • garmin api development


Optimized Training Labs is a start-up company that offers a completely new way of looking at endurance training for triathletes and runners. They harness the knowledge of USAT and USATF certified coaches, scientific study, and complex mathematics to come up with a customized training plan that will help you reach your goals while allowing schedule flexibility for everyday life.

The running site for Optimized Training Labs needed to fit into the Optimized family but still be able to stand on it's own. To start the project I created a version of the logo to distinguish it from the parent site and the triathlon site, then by staying with a similar layout I was able to tie them together visually.

On the backend we use a proprietary optimization mathematics engine that allows the user to easily input data that can then be used along with an extensive database of workouts to create a custom training schedule. Some of the other features of the site include: Garmin data upload and display, searchable race calendars powered by the API, eCommerce solution using the API, responsive design based on the Bootstrap framework, and a database driven calendar.


  • Branding and Identity
  • Website Design
  • Website Development
  • Content Management Systems
  • Information Architecture
  • Search Engine Optimization

Additional services required for this project included:

  • eCommerce Solution
  • Custom API Integration
  • Twitter Feed Integration
  • Custom User Interface Controls